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Add Value to Your Services with These Tips

1. Mail or email an industry-specific article or link to your client with a personal, handwritten note saying “I thought you would find this interesting” etc.

2. Offer alternative forms of payment. Add value for your customers by providing them several different options when paying. Not everyone has a credit card or a PayPal account. When think about your business processes from your customer’s perspective, you’ll quickly realize the added value they receive.

3. Gift Cards, Loyalty Cards, and Prepaid Cards. Boost your business with new revenue channels and increase customer loyalty by offering a gift card, loyalty card, or prepaid card program. A more convenient alternative to gift certificates for your customers, gift card programs also help you build brand awareness. Loyalty card programs reward customers for purchases to keep them coming back.

4. Quarterly progress reports. Send your clients quarterly progress reports and outline what you accomplished together as a team and how you can help them get where they want to go next.

5. Coffee on you – Many of us “do everything except make” for our clients. Send your clients a coffee card with a note saying “today the coffee’s on me!”

6. A free sample. Give away free samples of your products or products of local retailers. For example a B&B with a great jam can give away free samples.

7. Client appreciation night. Give your client a movie night on you. Send movies and popcorn with a note letting them know how much you appreciate their business.

8. Celebrate some of the more unusual holidays during the year and give small inexpensive gifts – e.g. National Popcorn Day – give out popcorn (can you tell I like popcorn!).

9. Offer annual meetings to your clients to discuss business at no charge – review progress and goals together for the next year.

10. Partner with another like business and collaborate on a coupon to offer a discount to your clients.