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Common Fears that Many Business Owners Have

# You don’t really know what marketing is and how to apply it to your business, so you can’t really use it until you know all about it.

How To Conquer Your Business Fear : If you wait for everything in your business to be perfect before you start, you will never start. Instead of waiting to learn a lot about marketing, start marketing now. For example, write an article relevant to your business and submit it to article directories. This will give you a start in marketing your business.

# You will not appear very genuine to your clients if you market yourself. You are a professional and your clients should just magically find you themselves.

How To Conquer Your Business Fear : If your potential clients don’t know who you are, they can’t hire you. You need to get your name out there and become seen as an expert in your field to get clients.

You can become a highly visible person in your field by writing and publishing articles in your field of expertise, publishing a newsletter, and participating in online networking. Use these as opportunities to share information with your potential customers and educate them about you and your business.

# People don’t need what you are offering.

How To Conquer Your Business Fear : There is a great way to make sure that people you are marketing your products and services want them. Market your products and services to members of your target market. These are the people who already want, need and can afford your products and services.

When you promote your products and services to people who want them, things happen. It becomes easy to get clients and make money. Your products and services are in demand. You become the go-to person in your field of expertise.